I excel at being able to extract and refine the unique value that technology offers to consumers, particularly in a manner that demonstrates how technology can change someone's life from a lifestyle, productivity or entertainment standpoint. I also have strong expertise in product roadmap management, business development, "prototype" marketing and customer engagement at the OEM and ODM levels. I possess a strong “startup” management mentality and able to multi-task with extremely limited resources, wear multi-functiom hats (sales, marketing, operations, general management, etc.), build new scaleable teams from scratch that optimize business results and ability to quickly call strategy “audibles” and pivot when necessary
As a seasoned industry veteran with end to end product experience, I have a unique consumer and business technology vision that focuses on growth and innovation-oriented usage models and strong "ingredient marketing" proficiency, as well as product management and results-oriented digital marketing expertise in driving advertising and marketing programs consisting of SEM/SEO, content marketing, email marketing, social media marketing, partner marketing, channel promotions and trade show events designed to drive lead generation and sales growth.
Mark's Core Career Values and Belief System
Innovate or Die
Innovation is necessary for the success of a product but it is not sufficient. You must convince the world how a "better widget" will change their lives.
Storytelling Rules Everything
The best marketers are great storytellers. They believe in telling a consistent story across a variety of different channels instead of simply standing at the top of a hill and screaming “I’m number one!”
Great Messaging Can Build a Lasting Relationship with Customers
While no brand can replicate the obsession that people have with other people, extraordinary marketing beliefs can amplify a brand's relationships with customers.
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